Unlock Enduring Growth Through Transformational Leadership
PrimaWorks Leadership Institute is empowering Africa’s leaders with the knowledge, insights, and tools necessary to unlock the full potential of their teams and deliver breakthrough results that transform their organisations and build a prosperous Africa.
About Us
A Catalyst for Leadership Excellence
PrimaWorks Leadership Institute is a catalyst for leadership excellence, unlocking organizational and national growth across Africa We exist to inspire and empower Private and Public Enterprise Leaders across Africa with the Knowledge, Insights and Tools needed to lead and unlock the full potentials of their teams so that they deliver breakthrough results that radically transform their organizations and nations.
Why Leadership Development matters
In today’s fast-paced business landscape, leadership development is no longer a luxury, but a necessity. Research has consistently shown that investing in leadership development drives significant business outcomes. Studies by the Center for Creative Leadership have found that leadership development can lead to impressive gains, including 20-40% revenue growth and 10-20% market share increase. Moreover, strong leadership cultures have been shown to boost employee engagement by 26%, customer satisfaction by 14%, and revenue growth by 18% (Harvard Business Review).
20-40%
Revenue Growth
10-20%
Market Share Increase
26%
Higher Employee Engagement
14%
Boost in Customer Satisfaction
18%
Faster Revenue Growth
In addition, in uncertain economic times as we have experienced in the last few years, visionary and transformational leadership across all levels of the organization is vital for fostering agile, high-performing, passionate teams that drive success and enable the organization to thrive even in challenging circumstances.
Thus, given that leaders are made, not born, the question is – How are we building these leaders? Are we developing our entry and mid-level managers into visionary leaders that are equipped to deliver today and also poised to deliver the future? Africa’s burgeoning population presents a tremendous opportunity for organizations to expand their market share, revenue, and impact. As such, by developing the leadership potential in your team today, your organisation is better positioned to tap into Africa’s vast potential today and in the near future.
❝Are you developing leaders who can seize this opportunity today—and tomorrow? ❞
“Leaders don’t create followers, they create more leaders.”
Lastly, as Tom Peters aptly puts it, “Leaders don’t create followers, they create more leaders.” Investing in leadership development is not only a strategic business imperative but also a vital step in creating a pipeline of future leaders who can drive sustainable growth, innovation, and success. By prioritizing leadership development, you will be empowering your organization to thrive, grow and make a lasting impact.
Our Programs
Designed to meet the development needs of leaders at all levels, our leadership development programs are built on proven methodology that deliver tangible results and sustainable organisational growth. We partner with proactive corporate organisations to develop their people via the flagship programs below:
ACTIVATE
The Proven 5-Step System to Ignite the Leader Within
At all levels, organizations need thinkers and doers – individuals who can make things happen. These are the essential traits of leadership. ACTIVATE is a program designed to help individual contributors in the workplace develop these traits and become more effective leaders from where they are.
MAXIMIZE
The People Managers Guide to Unlocking Employee Potential
When people managers create an environment that fosters engagement, motivation and development, they unlock the unique strengths and talents of their reports which leads to enhanced productivity and retention. MAXIMIZE is designed to guide people managers via our 4Ds Framework to effectively unlock the potential of each of their reports, critical to achieving exceptional results and drive business success.
UNLEASH
7 Keys to Building and Leading High Performing Teams
Building inspired, motivated teams that are committed to the organisation and can deliver breakthrough results is a key need and challenge for many leaders. This program – UNLEASH – is designed to equip team leaders with the essential skills and mindset to build and lead high-performing teams, that have their back, drive business success and create a lasting legacy.
Whilst the above programs are delivered in partnership with corporate organisations, via our PELF program, we also work directly with new people managers personally desiring to elevate their leadership capabilities for today and in readiness for organisational leadership.
PELF
PrimaWorks Emerging Leadership Fellowship
Designed to raise the next generation of transformational leaders Africa sorely needs, the PrimaWorks Emerging Leaders Fellowship is a 6-months fellowship program for high-potential emerging leaders with a deep passion for Africa’s development. Through a structured learning experience, mentorship and community, we equip these emerging leaders with the leadership skills, insights and networks needed to drive breakthrough results and impact in their organisations and beyond. Spaces in this program are limited and keenly contested for.
Our Unique Development Approach
At PrimaWorks Leadership Institute, we believe that leadership development is not just about imparting knowledge, but empowering individuals to drive transformational change. As such, we take an unconventional approach to training, one that prioritizes results over rhetoric.
Unlike traditional training programs that condense learning into a single day or weekend, our spaced-out approach breaks down training into bite-sized, actionable chunks. This allows participants to absorb, apply, and reinforce their learning over time, leading to more effective and long-lasting results.
Our iterative process combines teaching sessions, practical assignments and group coaching to ensure that learning is not just theoretical, but practical and impactful. To further reinforce accountability and application, we share participant progress with their line managers, encouraging them to provide feedback and guidance. This collaborative approach enables participants to overcome obstacles, implement new skills, and deliver tangible results that benefit their organizations.
Feedback from our business partners
What Our Students Say
Our Impact
organisations Supported
Our Lead Trainer
Ifeoma Chuks-Adizue is a seasoned team and organisational leadership expert, with a remarkable track record of building high – performing teams and driving business growth. With over 20 years of experience driving business and organisational growth across Africa, she has repeatedly delivered double-digit growth even in complex situations, challenging economic times, and global crises.
As Executive Director Commercial at CAP PLC (Dulux Paints), Ifeoma has led her team to quadruple the business in four years. Ifeoma’s leadership philosophy emphasizes empowerment, collaboration and results, focusing on transformational leadership and team development. She believes in fostering environments where individuals thrive and collectively achieve extraordinary outcomes.
As a growth enthusiast and catalyst, Ifeoma will challenge you to think bigger, lead braver and unleash yourself and your team’s full potential. Her insights will equip you to become a more effective and inspiring leader, whether you lead a small team or large organization
Ready to Elevate Your Team’s Performance & Transform Your Organization?
Our Vision
Building a Prosperous Africa led by Purposeful Leaders.
Our Mission
Empowering Leaders across Africa with the KIT (Knowledge, Insights and Tools) to lead and unlock the full potential of their teams, deliver breakthrough results and radically transform their organizations/nations.
Our Values
P
Passion for Africa
We are fueled by a burning desire to see Africa and her people thrive. This inspires our work, ignites our team, and drives us to deliver transformative impact - one leader at a time.
R
Results Driven
We are focused on achieving tangible outcomes, setting high standards, and relentlessly driving progress to deliver meaningful results that matter.
I
Results Integrity
We are truthful, transparent, and ethical in all we do, always keeping our word and doing what's right.
M
Mastery and Excellence
We are masters of our craft, dedicated to continuous learning, innovation, and excellence, always striving to elevate our expertise and deliver exceptional results.
U
Unwavering Leadership
We are leaders at all times. We take ownership, lead with courage and inspire others to do the same.
S
Sustainable Growth Mindset
We are dedicated to enabling growth that endures, balancing superlative growth outcomes with sustainability to create successes that future generations can enjoy.
Why Leadership Development matters
In today’s fast-paced business landscape, leadership development is no longer a luxury, but a necessity. Research has consistently shown that investing in leadership development drives significant business outcomes. Studies by the Center for Creative Leadership have found that leadership development can lead to impressive gains, including 20-40% revenue growth and 10-20% market share increase. Moreover, strong leadership cultures have been shown to boost employee engagement by 26%, customer satisfaction by 14%, and revenue growth by 18% (Harvard Business Review).
Revenue Growth
Market Share Increase
Higher Employee Engagement
Boost in Customer Satisfaction
Faster Revenue Growth
In today’s fast-paced business landscape, leadership development is no longer a luxury, but a necessity. Research has consistently shown that investing in leadership development drives significant business outcomes. Studies by the Center for Creative Leadership have found that leadership development can lead to impressive gains, including 20-40% revenue growth and 10-20% market share increase. Moreover, strong leadership cultures have been shown to boost employee engagement by 26%, customer satisfaction by 14%, and revenue growth by 18% (Harvard Business Review).
Revenue Growth
(Center for Creative Leadership)
Market Share Increase
Higher Employee Engagement
Boost in Customer Satisfaction
Faster Revenue Growth
(Harvard Business Review)
Why Leadership Development matters
In today’s fast-paced business landscape, leadership development is no longer a luxury, but a necessity. Research has consistently shown that investing in leadership development drives significant business outcomes. Studies by the Center for Creative Leadership have found that leadership development can lead to impressive gains, including 20-40% revenue growth and 10-20% market share increase. Moreover, strong leadership cultures have been shown to boost employee engagement by 26%, customer satisfaction by 14%, and revenue growth by 18% (Harvard Business Review).
In addition, in uncertain economic times as we have experienced in the last few years, visionary and transformational leadership across all levels of the organization is vital for fostering agile, high-performing, passionate teams that drive success and enable the organization to thrive even in challenging circumstances.
Thus, given that leaders are made, not born, the question is – How are we building these leaders? Are we developing our entry and mid-level managers into visionary leaders that are equipped to deliver today and also poised to deliver the future? Africa’s burgeoning population presents a tremendous opportunity for organizations to expand their market share, revenue, and impact. As such, by developing the leadership potential in your team today, your organisation is better positioned to tap into Africa’s vast potential today and in the near future.
Lastly, as Tom Peters aptly puts it, “Leaders don’t create followers, they create more leaders.” Investing in leadership development is not only a strategic business imperative but also a vital step in creating a pipeline of future leaders who can drive sustainable growth, innovation, and success. By prioritizing leadership development, you will be empowering your organization to thrive, grow and make a lasting impact.
